WOW stands for Wonderful open hearted wagon. The car will be unveiled later at the Tokyo Motor show. A special crate for dogs in the glove apartment allows owners to interact with their pets while driving. A bigger crate pops up from the floor in the back seat area and can be folded back into the floor when it’s not needed. For even bigger dogs, just buckle them up with a special seat belt to the floor.

The big danger for pets riding along in cars is that they get thrown out during a crash. About a fifth of Japanese households have a dog, and demand is growing for cars that cater to man’s best friend, according to Honda. The W.O.W comes with removable, washable, rollout flooring and has wide sliding doors to keep dogs happy.

No word on a US version.

Bark: It’s a cute idea, and peace of mind is priceless

Boo: it can’t be good to condition your dog to chew on something your voice is coming out of.